Cookies allow a website to remember your preferences, improve the user experience and tailor the adverts you see to those that are most relevant to you. Cookies are sent back to the originating site on each subsequent visit or to another site that recognizes the cookie.
We also use other forms of technology which serve a similar purpose to cookies and which allow us to monitor and improve our sites and apps. We use these in connection with cookies to help operate our websites and emails and collect information about online activity. When we talk about cookies in this Policy, this term includes these similar technologies.
Why Do We Use Cookies?
We use cookies for three purposes:
- To provide you with the service you have requested. We use these cookies to enable you to move around our sites and apps and to use their features – for example, to provide secure login, remember your reservation and save volume control preferences.
- To analyze and improve your browsing experience. We use these cookies to analyze site and mobile app usage so we can measure and improve performance – for example, to make sure the website looks consistent, to gather statistics about its use and to know if you use actions in our apps such as to call Roadside Assistance or use the Contact Us function. They also allow our sites and apps to remember choices you make (such as your user name or the region you are in) and to provide you with enhanced and more personalized features.
- To show ads that are relevant to your interests. Third parties that serve ads on our behalf use cookies to help select the ads that are displayed to you and ensure that you do not see the same ads repeatedly. Social media cookies are used when you share information using a social media sharing button or “like” button on our sites or apps or when you engage with our content on or through a social site such as Facebook or Twitter.
How Can You Manage Cookies?
Session cookies are used for your current browser session and will expire after you close your browser. Persistent cookies are used to enhance your experience between website visits and will remain on your computer until you delete them or until they reach their set expiration date. You always have the ability to manually delete cookies.
You may also set your browser to block all cookies or to indicate when a cookie is being set, although our services may not function properly if your cookies are disabled. To find out how to control or disable cookies within most browsers, consult the “Help” section of your browser or device or visit www.allaboutcookies.org.
